Sustainable Food & Beverage Design & Packaging

Sustainable Food Design & Packaging
Wednesday, March 25, 2026, from 9:00 a.m. to 1:00 p.m.
Hainaut Développement
Boulevard Initialis 22 – 7000 Mons (Belgium)

The challenge of remaining attractive while complying with the European PPWR regulations

With European packaging regulations becoming increasingly stringent, food companies must now balance several priorities: regulatory compliance, material selection, sustainability, and the market appeal of their products.

The partners of the Interreg Food RADARS and Interreg R-EU-Cycle projects invite you to a morning of discussion and collaboration for agri-food businesses, focusing on design, packaging, and the new European PPWR regulation.

This event will also provide participating companies with an opportunity to submit their own packaging designs for expert review, in order to receive concrete feedback on their technical, regulatory, and market challenges.

Objectives for the morning

The purpose of this meeting is to:

• facilitate practical discussions with experts, based on real-world cases and packaging samples provided by participating companies.
• provide clear and practical guidance on the European PPWR regulations,
• highlight the role of graphic design as a key differentiator,

What's on

Design as a key differentiator

Presentation by Wallonie Design

• The importance of strong graphic design, beyond standard packaging
• Best practices and inspiring examples
• Presentation of innovative materials and approaches

The New Packaging Regulations (PPWR): What Businesses Need to Know

Pack4Food's Initiative

• Overview of the European PPWR Regulation
• Analysis of an informational brochure for food and beverage companies
• Concrete impacts on food packaging

Workshops – roundtable discussions with experts

In collaboration with Pack4Food, UGent, and EuraMaterials

• Companies are invited to bring samples of their packaging
• Overview of the issues encountered and the challenges to be addressed
• Direct communication with experts, taking into account technical, market, and PPWR regulatory constraints

Target audience: food and agribusiness companies
Participation: free (as part of Interreg projects)
Limited seating – registration required