RESID • Using design to find and develop innovative solutions

RESID (Recherche et Emergence de Solutions Innovantes par le Design) was one of the ten experimental ‘designers in residence’ campaigns promoted by the French state in the country’s competitiveness clusters.

At the time, the Nord-Pas de Calais region was the only region to bring together four competitiveness clusters and a team of designers.

The RESID programme aimed to initiate or give a boost to practices and encourage businesses to use a design approach to open the door to innovative R&D projects. As far as the businesses were concerned, the expected benefits included:

  • stimulation and development of innovation internally: by drawing on a network of skills and ideas (stepping up the exchange of information that is at the heart of innovation)
  • transfer of skills/methods: generating innovative ideas, concepts and processes driven by design in order to increase the competitiveness of products and services
  • emergence and development of services and product concepts (quickly and meaningfully)
  • learning about design tools and techniques

After efforts to raise awareness of design conducted with over 150 structures, and the selection of 13 businesses following a call for expressions of interest, the partner competitiveness clusters and lille-design enlisted 5 designers and 1 expert design manager to conduct the RESID programme over the course of 18 months.


RESID is a joint action programme that won the ‘designers in residence’ call for proposals launched in 2014 by France’s directorate-general for business (DGE).

Of the ten experimental projects funded by the DGE, the RESID programme united four competitiveness clusters within the same initiative: EuraMaterials (formerly Matikem/UP-tex), i-Trans and PICOM. lille-design, a design-based economic development platform, was brought in to devise the programme and take part in its operational implementation.

Success story

Further to the RESID programme:

  • forty-three innovative themes emerged
  • eight fields were developed: strategic design, design management, prospective design, sensory design, product design, communication design, service design and brand design
  • four societal changes were explored
  • design-based innovation tools, reusable for other projects, were developed
  • one road map was created per business

RESID helped businesses better understand the different resources that the design field could mobilise to drive innovation and use as a development strategy for their activities.

As for the designers, this programme was an opportunity for designers from different backgrounds to work together and embark on new collaborations with businesses.

Our role

EuraMaterials became involved in the design field very early on and has been taking part in design initiatives since 2009, in particular from an ecodesign standpoint.

As a competitiveness cluster, EuraMaterials is positioning itself as the go-to structure to unite technology and design, by forming closer ties between innovation and the economic markets, and as a vector for the development and acceleration of the integration of design into corporate strategy.

Key info

Start date: 2014

Project duration: two years

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